About Us

A Brief History

It started as a joke. In late 2010, Ryan Jacobson and his friend Liz laughed at the notion of adapting Jane Austen’s Pride and Prejudice into a Choose Your Path book. That joke quickly turned into a serious idea; the duo spent the next couple of hours planning a new business venture. Ryan and Liz added a third partner, Blake—and a year later, Lake 7 Creative, LLC, was founded.
 
The company launched with its flagship series: Interactive Classic Literature (originally called the Can You Survive series). The books put a new spin on the classics for middle-grade readers. In those interactive adventures—adaptations of such famous works as The Call of the Wild and Dracula—readers become the main characters and make choices that determine the story’s outcome. The adaptations are shorter than the original works and easier to read, making them perfect introductions to famous works and familiar literary figures.
 
Building upon the success of Interactive Classic Literature, Lake 7 created other unique Choose Your Path series, including Choose to Win (sports-themed) and Detective: You (mysteries). The Minnesota-based publishing company also launched a series of interactive picture books, Survive in the Wild, in which readers survive as wild animals.
 
Today, Lake 7 is owned and operated by Ryan, along with his business partner, Emily. The small but successful company continues to focus on Choose Your Path books but also publishes top-selling activity books, sports books (for children and adults), and more.
 
Lake 7 Creative titles are distributed throughout the United States and internationally by Publishers Group West/Ingram Content Services (trade) and AdventureKEEN (gift & specialty).